Basmati Rice

'Basmati' long grained rice with a fine texture is the costliest rice in the world and has been favored alike by the rich and the poor, the elite and the commoners. 'Basmati' means the “queen of fragrance or the perfumed one” attracts the highest premium because it has an aroma of its own - nutlike flavor, which enhances the flavor it is mixed with. Today 'Basmati' has captured nearly 20% of the world-market. Of over 120,000 varieties of rice ‘Pakistani Basmati' is the most sought after in the world. In cooking, its grain grows to almost twice its size. Each grain remains unbroken after cooking, thereby enhance its attractive and palatable sight.
The best Basmati Rice in the world is cultivated in the fertile soil and emerald green paddy fields of Punjab - Pakistan. Punjab, the land of five rivers, with its elaborate canal irrigation system is the biggest rice-producing province. The government of Pakistan has approved certain districts of Punjab as Basmati zones to ensure uniform quality produce. Every crop species has its own ecological requirements. Rice is a semi-aquatic crop. It, therefore, grows best in the paddy fields submerged under water in warm climate of Punjab. BRM carefully demarcate the fields and distribute the prime quality of seed to the selected growers, free of cost. Our trained field supervisors observe cultivation and suggest quality improvement methods right from seedling to crop protection techniques. The fertile soil and climatic conditions of Punjab give Basmati its unique aroma and taste.